Fredericton-based Beauceron Security has launched its Cyber Wellness Score to help financial companies work with their customers to be more pro-active in preventing cybercrime.
The company in 2017 launched a cyber-risk scoring platform that allowed corporations of organizations to help employees assess their vulnerability to hackers and cybercriminals. That product now helps more than 1 million people understand their risks and take steps to become less vulnerable.
Last week, Beauceron launched its Cyber Wellness Score for financial companies so banks, credit unions, and fintechs can provide digital score cards for their customers and help them reduce their risks.
“Financial institution fraud and cyber awareness efforts usually involve one-way communications to clients. Whether it’s email blasts, social media posts, website updates, or webinars, these approaches suffer from a lack of meaningful engagement and feedback,” says David Shipley, CEO and co-founder of Beauceron Security. “There’s a better way to make a more meaningful impact.”
The Cyber Wellness Score is designed to act like a fitness tracker for digital security, showing customers where they are vulnerable and offering steps to strengthen their defenses. By giving users a measurable score, Beauceron aims to make fraud prevention more tangible and encourage ongoing improvement.
The launch comes at a time when fraud is the dominant form of cybercrime. The FBI’s Internet Crime Complaint Center reported that 83 percent of the US$16.6 billion in cybercrime losses in 2024 were due to fraud targeting customers. Shipley said research indicates people who do not believe they are at risk, or who think security is the sole responsibility of banks, are more likely to be victimized.
Unlike traditional anti-fraud tools that typically detect crime during or after an incident, Beauceron’s platform is designed to reduce risk before it occurs. The system combines awareness training, behavioral nudges, and measurement tools to help financial institutions:
- Show customers where they are most exposed.
- Provide personalized coaching to reduce risk.
- Measure the effectiveness of education efforts.
- Track knowledge and attitudes as early indicators of fraud vulnerability.
Financial institutions can embed the Cyber Wellness Score directly into their online banking apps and portals. Customers who opt in receive tailored guidance and feedback, transforming fraud awareness from one-way messaging into an interactive experience.
Beauceron Security was founded in 2016 by cybersecurity professionals at the University of New Brunswick, and raised $3.1 million in equity financing in 2022. Its original platform introduced the Security Culture Score, which helps organizations understand not only what happens in awareness and anti-phishing programs, but why risky behavior occurs and how to improve outcomes.
